Looking for a new go to champagne? Keep Jay-Z’s highly sought after Armand de Brignac bubbly on your radar.
The brand is set to introduce two additional cuvees: the Blanc de Noir and the Demi-Sec blends.
With the help of Jay and his platinum promotion, artists, athletes, and A-listers alike have been spotted sipping and sharing their affinity for the champagne since its inaugural appearance in the 2006.
The Armand Experience
With a staff of less than twenty individuals, each bottle is hand crafted and labeled with a homemade, personal touch of the uber exclusive vineyards of the Cattier family in Chigny de las Roses, in the Cognac region of France. The name “de Brignac” itself comes from an obscure character in a 1940’s romance novel read by the mother of Jean-Jacques Cattier, operator and overseer of the magnificent greenery that encompasses the chateau in France. This is the destination where the sparkling blend is cultivated before being carefully stored in the French cellars, which can reach depths of nearly one hundred feet, combining the perfect temperatures for underground fermentation.
Accentuating the purely unique characteristics of Armand de Brignac, patriarch Jean-Jacques and the rest of the Cattier family oversee production of three distinct cuvees in their collection, differing in both nose and pairing potential. Armand Brut Gold – the flagship gold encrusted bottle, is a blend of Chardonnay, Pinot Noir, and Pinot Meunier with an aging potential of ten years. The Brut Rose varies in its own plush pink bottle, having matching copper color tones once poured that are achieved through the addition through simply still Pinot Noir from vines all over the Champagne region that have been growing for upwards of 250 years. Finally, the Blanc de Blanc, produced entirely from Chardonnay varietals, is Armand’s rarest and crispest of the three varieties of their pale-gold bubbly bottles. Composing of less than ten percent of total imported sales, the luxury of acquiring this hand-pewter original is the most opulent accessory money can buy. With every bottle hand-crafted form start to finish, the final pour is nothing short of perfection.
The “Ace of Spades” brand covers cross industry markets, appealing to both the high-end trade consumer as well as the culture and lifestyle audience. With your writing style, I think it will be a great opportunity for your readers in any of the outlets to which you contribute to become educated about champagne, while also getting that signature dose of ‘cool’ many of your pieces articulate, as the brand is owned by the eternally cool Jay Z.